Creative giants devise attention grabbing slogans
Yesterday MalJan stood at a busy intersection in Johannesburg armed with two posters sporting creative slogans conceptualized by the brilliant Ogilvy & Mather and Publicis Machine. The aim? To test if the poster has anything to do with whether people are more willing to make a donation to creative posters or not. Watch what happened here.
Earlier this week Centurion Rekord reported that Solidarity
Helpende Hand caused a lot of controversy on social media with the campaign, #geeREG,
which focused on the large amount of street beggars in the country and what
happens to the money they receive.
This then got Rian thinking: When was the last time he saw someone giving money to a person standing at traffic lights, and maybe it does have something to do with the poster?
Ogilvy & Mather and Publicis Machine were then approached with one goal in mind: Who can come up with the best creative slogan to capture attention in traffic to help MalJan make some money in the aid of Project Khanya?
One of the top creative agencies in SA (and the world), Ogilvy & Mather SA brainstormed this "Attention Grabber" slogan...
Posted by The Complimentary Breakfast on Wednesday, September 2, 2015
By the end of the show, MalJan gathered more funds with the slogan from Publicis Machine “The hamster has rabies, the cat has mange, my kids need new pets, please spare me some change” and walked away with over R2000 – which means 200 lights for children in need for Project Khanya.
Will poster number two raise more money than number one?This slogan is from Willie Struwig and the creative team at...
Posted by The Complimentary Breakfast on Wednesday, September 2, 2015
About Project Khanya
Jacaranda together with Consol Glass are embarking on a project to light up homes in poverty stricken areas within the entire Jacaranda FM footprint by supplying homes with Consol solar jars. Full details of campaign will be rolled out soon but on the Complimentary Breakfast show this morning and, heralding to Rian’s plea for a solar jar supplier, Consol Glass came on board with a donation of R750 000.00 worth of Consol solar jars.
The Jacaranda FM team alongside, Rian van Heerden, will be handing out these Consol solar jars to children in underprivileged communities. Full details of campaign are currently being championed by supporting teams at the station – listen out to the Complimentary breakfast on Monday morning for more!
In true Jacaranda FM listener spirit, we have had an overwhelming response from listeners to already get involved. Stay tuned for opportunities in helping us distribute these jars and identifying communities in need of them. In the meantime though, a mere R100 donation or more will allow us to add to the distribution of Consol solar jars across South Africa.
You can help us light up a life by making donations to the following;
Bank : FNB
Account name: Jacaranda FM
Account : 62405548564
Branch : RMB Corporate Banking – Johannesburg
Branch code : 255005
Reference : LIGHT & Your-Name
