Bryan Habana's team launches an app to help athletes get back in the game

Bryan Habana's team launches an app to help athletes get back in the game

The superstar winger's award-winning digital agency builds a platform to help athletes unlock additional revenue streams to further commercialise their careers.

Bryan Habana Breakfast
Breakfast with Martin Bester

World Cup-winning Springbok star, Bryan Habana, has announced the launch of, an innovative platform that gives athletes a ground-breaking solution towards growing their commercial brands.

Habana and his team at the award-winning creative sporting agency, Retroactive, have created a mobile tech play that reinvents the way athletes - of every tier and discipline - monetise their careers in a simple and cost-effective way.

The devastating impact of the Covid-19 virus is expected to extend to economic losses on the sporting front, with an estimated $61.6-billion in missed revenue by the end of 2020. Inevitably, it is the athletes who are personally affected, as event cancellations result in pay cuts, loss of appearance-fee income, and reductions in endorsement deals.

READ:  Gatland's record adds 'spice' to Lions tour for ex-Springbok Habana

Bryan Habana joined Breakfast with Martin Bester to tell everyone about this exciting platform!

“This pandemic has resulted in devastating consequences for both the lives and livelihoods of hundreds of thousands of people around the globe. Today we are incredibly proud to launch - a platform to help athletes make more money, regardless of the status of sporting events,” Habana said.  

READ: Ex-Springbok Habana 'all for' global calendar

Show's Stories