MaXhosa to debut at Paris Fashion Week
Proudly African luxury fashion brand MaXhosa Africa has announced that it will showcase its latest collection at Paris Fashion Week, marking another major milestone for South African fashion on the global stage.
Taking African fashion to the world, MaXhosa Africa has officially announced that it will be among the designers showcasing at this year’s Paris Fashion Week.
It shared the exciting news on social media over the weekend.
The show will take place in Paris on 28 September 2026 and will be live-streamed across the brand's social media channels.
The announcement has been met with excitement from fashion lovers and industry insiders, with many congratulating the local brand on reaching an international milestone.
Founded in 2010 by designer Laduma Ngxokolo, MaXhosa Africa has become one of South Africa’s most celebrated luxury fashion brands.
The label is renowned for its contemporary knitwear inspired by traditional Xhosa beadwork and culture, blending African heritage with modern luxury.
Beyond fashion, the brand is committed to promoting African talent and supporting local manufacturing.
"Proudly manufactured in Africa using local resources, MAXHOSA AFRICA is driven by a core value of contributing to the growth of the African economy," reads astatement on the website.
MaXhosa Africa offers a wide range of luxury clothing for men and women, as well as accessories including scarves, socks, hats and other lifestyle pieces. The brand has built a loyal following.
The Paris Fashion Week showcase represents another proud moment not only for MaXhosa Africa but also for South Africa’s growing fashion industry, highlighting the country’s designers on one of the world’s biggest fashion platforms.
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