Taylor Swift's bid to trademark 'The Life of a Showgirl' hits hurdle
The 'The Life of a Showgirl' hitmaker has trademarked several song lyrics in the past, but her latest attempt has hit a snag.
Singer-songwriter Taylor Swift might be living the life of a showgirl, but that doesn't guarantee her a U.S. trademark.
The 36-year-old's attempt to trademark the title of her ninth studio album, 'The Life of a Showgirl', which was released in October 2025, is facing a setback.
The United States Patent and Trademark Office has paused the application while it investigates two previously filed trademarks with similar phrases or words: 'Confessions of a Showgirl' and 'Showgirl'.
Before a final decision is made, the office will probe whether it could lead to confusion among the brands' customers.
Swift's company, TAS Rights Management LLC, filed the trademark request for exclusive commercial use.
The 'Opalite' singer trademarks popular lyrics from her songs to protect her brand and to sell copyrighted merchandise at her concerts.
Swift reportedly made over $200 million in merch sales from products such as crewneck sweatshirts, water bottles, and hoodies during her record-breaking 'Eras' tour. The tour grossed more than $2 billion overall.
The merchandise from her previous tours was also popular.
Swift has 100s of existing trademarks registered in several countries, including China, India, and Canada.
Here's a list of some of the previous trademarks Swift has filed:
- 'This sick beat': A lyric from her hit 2014 single 'Shake It Off'
- Swiftmas
- Meredith and Olivia Swift (the names of her two cats)
- '...Ready for It?': The lyrics of her 2017 song of the same name
- 'Look What You Made Me Do': 2017 Lyrics and song name.
- '1989': Album title
- 'Shake it Off': Song title and lyrics
- A Girl Named Girl: (Rumoured unreleased novel)
- And I'll Write Your Name: 'Blank Space' song lyrics
Other stars who have filed trademarks include Kylie Jenner, who tried to get exclusive rights to the phrase, 'rise and shine' and 'riiise and shiiinee' for use in cosmetics, apparel and accessories.
She became associated with the phrase when a video of herself singing "rise and shine" to her daughter Stormi went viral in 2019. The hashtag #riseandshine reached over one billion views shortly after.
The application was denied as it was considered a "common phrase". Canadian rapper Drake also tried to trademark 'God's Plan', which is the title of his
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