Popular music streaming platform to add music videos to app
The major music app is levelling up its soundtracks with full-on music videos for subscribers.
Audio streaming platform Spotify will be adding music videos “in the coming weeks” for paying subscribers, a spokesperson said Wednesday.
The development marks a significant expansion by the Sweden-based audio platform into video, which until now has primarily been limited to video podcasts.
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The Spotify spokesperson said over 390 million users have already watched a video podcast on the platform.
"We'll have more details to share soon," the spokesperson added.
"In our previous announcements about music videos in other markets, we stated that they were for Premium users."
Once added, users will be able to switch between audio-only and video modes.
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Spotify's foray into music video streaming encroaches on the domain of YouTube, which for nearly 20 years has been the primary site for such content.
The update will first be available in the United States and Canada, with other nations expected to follow soon.
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