This famous international brand is coming back to SA
South African kitchens are about to get a little upgrade…
South Africa, get ready to add Tupperware back into your kitchen cupboards.
In 2024, the Florida-based plastics company announced that it would be leaving the country due to liquidation and a restructuring strategy.
According to BusinessTech, the brand's new owners were only going to focus on eight core markets, which excluded South Africa and Australia.
However, the brand is now making a comeback under a different name.
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"At the end of last year, the holding company, Tupperware Brands Corporation, entered into a Chapter 11 bankruptcy process in the US," said Ahmed Bull, managing director of TuppAfrica.
"As a result, its wholly owned subsidiary in Southern Africa had its licence terminated, which meant Tupperware Southern Africa had to go into voluntary liquidation."
"During that time, TuppAfrica approached the new owners of the intellectual property to revive the operation, both from a manufacturing and sales perspective," he said.
"While they were not interested in manufacturing in the local market, we were granted exclusivity for the purchase and distribution of Tupperware products within Africa."
The local licence is held through Umazinhle, a company whose name broadly translates to "containers."
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"That is the registered company that entered into the licence agreement," Bull explained.
"We are trading under the brand TuppAfrica, which is part of the licencing arrangement, but we make it clear to stakeholders that this is a new entity with a new licence agreement."
Bull confirmed that although the products will be sold under the new name, there will be no production in South Africa under the current licence agreement.
"We will be importing products from Tupperware's global manufacturing plants, primarily in India and possibly Mexico."
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