LOOK: R31,000 designer Nutella for sale!
Do you love chocolate spread enough to spend thousands?
Nutella is not your average spread.
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The decadent and delicious treat is seen as a "delicacy" in many homes, while kids struggle to understand why they can't have this chocolate spread on their sandwiches or toast every day.
It is even officially classified as a dessert topping!
Nutella is undoubtedly one of the most popular spreads, and it even has a dedicated day, World Nutella Day, which is celebrated on February 5th.
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Now it has some competition that can definitely be considered a luxury.
The French fashion house, Louis Vuitton, is known for its iconic handbags, with the most coveted designs prominently featuring the LV logo throughout the bag.
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Anyone who has dreamt of the finer things in life has hopes of owning an LV item.
If you can't afford a handbag, then you might be able to settle for one of their other cheaper items.
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Louis Vuitton have announced their limited edition collaboration with master pastry chef Maxime Frédéric.
Frédéric runs Le Chocolat Maxime Frédéric at Louis Vuitton, "in the heart of the capital and situated above the LV Dream exhibition. Maxime Frédéric invites visitors to indulge in a gourmet escape in a luxurious space inspired by the art of travel."
Together they have created a chocolate-hazelnut spread that is selling for €35 to €50, a minimum of R700.
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What makes it different from a R100 jar of Nutella?
Well, it has the LV monogram. And that seems to be it.
According to the store description: "French hazelnuts and blue vanilla from Réunion Island blend in this chocolate spread to create a gourmet journey of delectable smoothness, making each spoonful a moment of delight imbued with childhood memories."
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The spread was originally only available in two Louis Vuitton boutiques, Place Vendôme, Paris and New Bond Street, London.
An item like this is considered a collector's item, so it sold out quickly.
Given that it was originally considered 'rare', the jars began popping up on online marketplaces like eBay, but with a craszy markup!
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Resellers decided they were going to get their money's worth with prices starting at $2,000 (around R31,000).
Naturally, people are sharing their "designer Nutella" opinions on social media, and the response has not been great:
- "Ahhh yes nothing screams idiocy like Louis Vuitton chocolate spread (aka Nutella) now reselling for $500 a jar 😐".
- "Coming up, LV toilet paper 🧻 for a 900 dollars 😂😂😂😂".
- "People who buy this should have their head examined".
- "So all u did was put ur brand label on it on all of a sudden now it cost is $1,500 for chocolate Nutella hell noo".
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There is good news for those who still want to purchase a jar, but not spend thousands.
The spread is currently available on the website.
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