Popular SA retailer alerts shoppers to online scam

Popular SA retailer alerts shoppers to online scam

From traffic fines to crowdfunding campaigns, no one is safe from scammers.

Bank scam
ronniechua / iStock

From fake AI videos to old-school phishing scams, criminals try to swindle victims in many ways.

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In 2025, there was a WhatsApp scam using deepfake technology, and even the City of Tshwane had to release a statement concerning a fake job advertisement circulating online.

Now, six days into 2026, Woolworths had to issue an urgent warning to customers about a scam circulating online that impacted hundreds of people across South Africa.

READ: Experts issue warning to South Africans using email signatures

The retailer took to social media to alert shoppers about fraudulent posts claiming to sell “Woolies product boxes” at unbelievably low prices. 

While the offers may look convincing at first glance, Woolworths has confirmed they are 100% fake.

READ: New Centurion store competing with major SA retailers

According to the retailer, scammers are promoting these fake deals through posts that appear to be legitimate Woolworths promotions.

The scam uses a post that advertises discounted Woolworths product boxes and asks you to click a link and complete a short survey.

READ: How Walmart prices compare to Woolworths, Checkers, Pick n Pay and SPAR

At the end of the survey, you’re prompted to enter your card details, and the link redirects to different websites each time it’s clicked.


Once card details are entered, scammers can gain access to personal and financial information.

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The posts look real because the scammers are using:

  • Doctored Woolworths logos and branding.
  • Fake comments from so-called “happy customers”.
  • Claims of people who allegedly received boxes or saved money.

Read the company's statement below:

This is Woolworths' only official website: woolworths.co.za

READ: Well-known shop closes after 39 years in South Africa

Any promotion, deal or competition that does not originate from this website or Woolworths’ verified social media pages should be treated with suspicion.

Here are a few tips to keep in mind to avoid falling victim to scams:

  • Never enter card details on unfamiliar or suspicious websites.
  • Be cautious of deals that seem too good to be true.
  • Check website URLs and email addresses carefully. Small changes often indicate scams.
  • Look for verified social media accounts when engaging with brands.
  • When in doubt, contact the retailer directly for assistance.

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