KFC pauses their "It's Finger Lickin' Good" slogan
KFC has decided to pause their famous slogan due to the COVID-19 pandemic.
It’s a slogan that KFC has proudly used for 64 years - but now the fried chicken restaurant chain has put a pause on those iconic words.
Due to the COVID-19 pandemic, KFC decided to pause the slogan for now.
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“Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right. So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while,” the brand said in an official statement.
Customers should be on the lookout for the change in branding in the coming weeks, said Suhayl Limbada, marketing director at KFC South Africa.
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