Dunkin' Donuts forced to remove racist sign
Dunkin' Donuts is the latest international brand to make a silly mistake with their in-store branding and the world is not happy.
Recently a number of media personalities and brands have made mistakes of putting out messaging that has been damaging to their brands. Unfortunately, Dunkin' Donuts now joins this group.
In Baltimore, Maryland a few stores were spotted with an inappropriate sign at the cashier. Gillian Morley a news producer at WBAL-TV posted a picture of the sign on Twitter and it seems the world is not happy.
https://twitter.com/GillianMorley_
This sign is being displayed at a @dunkindonuts in Baltimore. General manager posted a sign asking customers to report employees not speaking English. Even offering a reward. #shocking pic.twitter.com/1kUr0lcYuY
— Gillian Morley (@GillianMorley_) June 18, 2018
The sign reads, "If you hear any of our staff SHOUTING in a language other than ENGLISH Please call 443-415-7775 immediately with the name of the employee to receive a coupon for FREE Coffee and a pastry."
People have expressed their anger over the incident calling the sign racist.
Hey @dunkindonuts , I think you need to have a new general manager, like NOW.
— Darin Yawn (@helluvaGT) June 18, 2018
I guess @dunkindonuts is cool with racism. Hello, Starbucks!
— Wake Up! It's 1984. (@AOTPRadio) June 18, 2018
@dunkindonuts Please do something about this and this store's general manager. THIS IS UNACCEPTABLE.
— silhan (@whitelily22) June 18, 2018
That would stop me from ever buying a damn thing from them. I would turn around and walk out.
— JanicePark🍩DemForAlaskaSenateSeatM🍩 (@alaskawater) June 19, 2018
Fox News spoke to the company about the incident and the responded saying, "While her intent was to address a customer service and satisfaction issue, the franchisee determined her approach was inappropriate and confirmed the sign has been removed."