Doja Cat makes fun of Sydney Sweeney's controversial jeans ad

Doja Cat has entered the chat. 

The 'Say So' singer has joined scores of people in reacting to Sydney Sweeney's new advert for American Eagle. 

The advert has garnered controversy for several reasons, including its overly sexual tone, which many say caters to men.

"Are we advertising women’s jeans to women or men? I can’t tell from these advertisements," an Instagram user commented. 

An X user asked, "Why are women’s jeans being targeted to straight males?"

The ad's tagline is 'Sydney Sweeney has great jeans,' but it is also a play on the word "genes." 

"Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My genes are blue," the 'Euphoria' actress says in one of the ads. 

Social media users claimed the adverts promoted eugenics, suggesting that a blonde, blue-eyed woman has good genes.

Some even went as far as calling it "Nazi propaganda"

https://www.jacarandafm.com/shows/breakfast-martin-bester/adolf-hitler-memorabilia-sold-r18-million/

"Sydney Sweeney and American Eagle promoting eugenics and pushing the aryan race Nazi propaganda was not in my 2025 bingo card," an X user said.

Others have come to American Eagle and Sweeney's defence, saying the backlash is unwarranted. 

"The backlash to Sydney Sweeney's American Eagle ad for 'racial undertones' or 'eugenics' is absurd - it's just a blonde model in jeans, but [the] media spins it into propaganda. It's a classic example of overreach, turning everything into a culture war battle."

ALSO READ: Oscars: Doja Cat, RAYE, Lisa deliver epic James Bond tribute

ALSO READ:'Sugar Sweet': Mariah Carey collabs with Kehlani, Shenseea

The ad appears to be inspired by Brooke Shields' equally controversial Calvin Klein ad. 

Sheilds, who was 15 at the time, also uses "jeans/genes" as a pun in the 1980 campaign. It was also deemed too sexual, especially because she was a teen at the time. 

"You want to know what comes between me and my Calvins? Nothing," she said, which seemingly implied that she was not wearing underwear. 

"Are people sincerely upset about the Sydney Sweeney American Eagle ad? Why? I don’t get it. You all wouldn’t have survived the Brooke Shields Calvin Klein era," an X user remarked. 

Doja Cat caused a stir on TikTok when she decided to do a spoof of Sweeney's ad while putting on a Southern accent. 

"Genes are passed down from parents to offspring, often determining traits like hair colour, personality, and even eye colour. My jeans are... bleee (sic)," she said.

The video was watched more than 16 million times. 

"U know it's bad when even Doja makes fun of it," a TikToker commented.

ALSO READ: Calling women 'birdies' is 'offensive': ARB

ALSO READ: Venus Williams confirms engagement to Andrea Preti

Sweeney's American Eagle ad is hot on the heels of another controversial collaboration. 

In May, she partnered with a men's personal brand, Dr. Squatch, to sell soap made with her bathwater. 

The water was allegedly saved from a 2024 commercial she did for the company to promote their body wash.

"Hello, you dirty little boys. Are you interested in my body... wash? Well, you can't have it, because this isn't for boys, it's for men," she said while relaxing in a bubble bath. 

That's one way to get men to clean their dirty minds, uhm, we mean bodies. 

Listen to Jacaranda FM: 

• 94.2
• Jacaranda FM App
• http://jacarandafm.com
• DStv 858/ OpenView 602

Follow us on social media:

• Facebook
• Twitter
• Instagram
• YouTube
• LinkedIn
• TikTok

Main image credit: American Eagle