SuperSport United sale confirmed

It has been widely reported that the buyer, Siwelele Football Club (Pty) Ltd, wants to revive  Bloemfontein Celtic by renaming SuperSport United as Siwelele Football Club.  

SuperSport International said Siwelele F.C. was awarded the rights to purchase the three-time Premiership winners following a closed bidding process. 

The reported R50 million sale still needs to be approved by the PSL Executive Committee.

“The sale of the club comes as SuperSport makes strategic shifts to allow us to remain the biggest broadcaster in Africa and a leading global competitor. Shifts in the market, as well as the need to innovate in accordance with our core business, have necessitated focused direction to allow SuperSport to remain the best sports content provider on the continent and a leader in broadcast innovation,” said SuperSport CEO, Rendani Ramovha.

Siwelele F.C. chairman Calvin Le John said the club has a responsibility to continue its rich winning tradition in the PSL. 

“SuperSport and the MultiChoice Group laid an incredible 30-year platform that we wish to build upon, should we get the final vote of approval from the PSL Executive Committee.”