LOOK: Stormers unveil brand-new logo
What do you think of the Stormers' new logo?
The Stormers rugby team has entered a new era, replacing its iconic lightning bolt logo with a brand-new design.
The team unveiled the new logo on Wednesday, which replaces the lightning bolt that has been part of the team for 26 years, since 1999.
According to News24, the new logo is an attempt to enter a modern era while carrying through the team’s ethos of "in it together."
The new logo still depicts the "S" of the Stormers, but with a modern redesign.
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A video posted on the Stormers' official Instagram account depicts different heartwarming and goosebump-inducing scenes, showing the team as it prepares for a match.
Throughout the video, the Stormers' logo is absent from the team's jerseys.
Finally, at the end, the video unveils the new logo with a shot of Cape Town Stadium and the logo hovering above it.
Watch here:
In a statement, the Stormers said that the new logo "features the iconic hoops of the Stormers jersey wrapping around and interlocking in a striking design, which gives a nod to the heritage of the team while also showing constant movement as the Stormers head towards an even brighter future.
"The hoops connect with a subtle lightning bolt in the centre, while the shape of the logo itself evokes the dimensions of the team’s home ground — Cape Town Stadium in Cape Town.
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"The new identity is, however, about far more than just a new logo. The Stormers' unique strength is the incredible diversity of communities that come together to be united under the blue and white banner of the team."
News24 reported that the decision to replace the logo was not taken lightly
It reportedly only came after months of deliberation and conducting focus groups with fans.
"We have seen some major developments in the way we operate and where we see ourselves going as a club. This felt like the right time to update our identity as we embrace a new era, with all of our stakeholders 'in it together' with us," said Stormers owner Johan le Roux.
"The previous logo was over 25 years old and overdue for an upgrade. This new logo holds far more symbolism, with the hoops of the jersey making up an icon that represents the unity of the various communities that support our team.
"But this is about far more than just a logo. This is a statement about how we see ourselves and the way we connect with those who support us. We want all of them with us every step of the way as we break new ground."
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Images: AFP