Is the model in this Edgars campaign too skinny?
Edgars have landed themselves in hot water after posting their latest fitness campaign. Social media was up in arms claiming that the model is too skinny. Do you think so?
Edgars received tons of backlash after posting the campaign's video featuring a model. Many lashed out in the comments saying that the model is "anorexic" and claiming that she "needs to eat".
Edgars responded to their Facebook audience saying:
Thank you for the feedback. As a brand we endeavour to reflect body positivity and support people of all body types. We are also committed to using models who represent all South Africans. However, please remember that our model is a person too, and these comments are hurtful. We do not condone body shaming of any sort, this community is about building people up and we’d like everyone to use it to instil confidence in each other.