Watch: Bill and Melinda Gates will even DJ at a rave to publicise the annual Gates Letter
Reformed serial entrepreneurs-turned-serial philanthropists, Bill and Melinda Gates will 'do anything' to get publicise their annual 'Gates Letter' detailing their plans to make the world a better place. They will even host a rave.
Think Bill Gates, think Melinda Gates - what pops up?
Probably Microsoft first, since Bill Gates co-founded what would become the world's biggest PC-software company in 1975.
For those operating in the philanthropic world and in global development, the Gates Foundation is probably your next thought. The super-couple of Bill and Melinda Gates founded the world's biggest private foundation in 2000 and 16 years later, they haven't looked back.
But how can they get a more diverse range of people - young people even - engaged with making the world a better place? How can they make giving back be 'hip'? How can they get younger people to know about their annual 'Gates Letter'?
Well: they could host a rave, for starters. If not, why not?
Watch: Bill and Melinda Gates doing a great public service to the world's youth by hosting a rave, thanks to Tonight with Jimmy Fallon
Let Martin know: what else would you like to see Bill and Melinda Gates doing? Rapping? Acting? #MBDShow