WATCH: Introducing wasabi to a first time sushi eater
Retail worker's first sushi experience goes vital.
Outeniqua SPAR has earned its place in the social media world. Their approach to advertising and marketing has flipped the script on social media marketing.
The team has used a key employee, Anna, in their content, and we believe she has become the secret sauce of all things good and funny online. Anna's honest and authentic approach to sales and marketing gets her approval from social media users.
She represents the brand without fitting into one specific demographic customer base. It's like watching a reality show with hints of Modern Family and Mukbang influence.
READ MORE: Security guard regrets saying yes to sushi
Anna was recently videoed eating sushi for the first time. This video aimed to market the SPAR's Get one free Wednesday Sushi special.
Anna was a stellar participant, and her flair for doing things her way worked in favour of the video. She even ditched the chopsticks and picked up the sushi with her hands.
The video's highlight was when Anna was told to try the wasabi, which she thought was avocado. Things got heated when her eyes began to water and she spat out her cold drink.
Watch the video below from Instagram.
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Image Courtesy of iStock