Post Malone goes shirtless for new SKIMS campaign
Post Malone is a shirtless cowboy in the new menswear campaign for Kim Kardashian's SKIMS brand.
We never thought we would see the day when Post Malone parades around in a pair of SKIMS camo briefs, but here we are, and social media users aren't mad about it.
The 'Congratulations' hitmaker is the star of the company's latest menswear campaign.
"@postmalone debuts our signature SKIMS Cotton and new Heavyweight Fleece fabrication in official Realtree camo print, launching August 21," SKIMS wrote on Instagram.
The ad shows Post Malone fishing in camo shorts, exiting a car in a camo hoodie, and riding a horse in blue jeans and a cowboy hat.
He strips down to his camo briefs in one scene, which the internet 100% approves.
"That cowboy hat + Skims = unexpected flex," one X user wrote.
Another user said: "Damn, Post looks good!"
The campaign is aimed at men, but women can't wait to get their hands on the hoodie the musician is wearing in the advert.
"I'm wearing this Skims x Post Malone realtree camo hoodie this fall, heads up," an X wrote.
Reality star Kim Kardashian owns SKIMS. She started the brand in 2019.
Entrepreneur couple Emma Grede and Jens Grede are the other two co-founders. The brand started with women's shapewear before branching off into clothing and swimwear.
SKIMS Men was launched in October 2023. The company is valued at over $4 billion. Post Malone is one of many A-list stars who have featured in campaigns for the brand.
Sabrina Carpenter, Nia Long, Lana Del Rey, Cardi B, Candice Swanepoel, Tate McRae, Charli XCX, and Blackpink Rosé have all worked with SKIMS..
SKIMS recently caused a stir when it launched the first-ever face shapewear, which is allegedly "infused with collagen yarns for ultra-soft jaw support".
Scores of people slammed the product, accusing the company of "inventing new products just to unlock other insecurities".
The $48 face shapewear sold out, and thanks to Post Malone, so will the new camo briefs.
Post Malone for SKIMS Mens.
— SKIMS (@skims) August 19, 2025
Post Malone debuts our signature SKIMS Cotton and new Heavyweight Fleece fabrication in official Realtree camo print, launching August 21 at 7AM PT. pic.twitter.com/3EdH0k5kNv
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Main image credit: Instagram/SKIMS