Taylor Swift, titan of pop music, announces new album

The 27-year-old singer, who this week has been sharing cryptic videos of a snake showing its fangs, revealed little else about her sixth studio album but said a first single would come out Thursday.

She also posted on social media the album's cover art, with Swift staring forward in front of reels of newsprint in which her name is written ad nauseam.

While Swift has offered no clues about the sound or themes of "Reputation," public image has long been one of her favorite topics with lyricism that takes on the perceptions of her in the media.

Swift, who had her start as a teenager strumming her own country songs on guitar, shifted to a more mainstream pop style on her last album, "1989," which came out in 2014 and was named after her birth year.

"1989" became the fastest selling album in the United States in a decade, although her sales were dwarfed a year later by English balladeer Adele's "25" album.

"1989" also earned the Grammy for Album of the Year, making Swift the first woman until Adele to win the top music industry prize twice.

Swift was back in the news last week as she triumphed in a lawsuit against a radio DJ in Denver who she said fondled her buttocks during a routine photo opportunity in 2013.

The singer, who has described herself as a feminist, made a donation after the incident to a charity that supports victims of sexual assault.

Despite her poise in going public on her experience, it remains to be seen if her album tackles broader social issues. Swift, whose country roots won her a fan base in conservative parts of the United States, has steered clear of political commentary at a time that many fellow celebrities are bashing US President Donald Trump.

Swift made headlines with "1989" by shunning Spotify, accusing the streaming giant of short-changing artists, although she ended her boycott in July.