Nomuzi road safety campaign ‘in bad taste’

A road safety campaign featuring TV personality Nomuzi Mabena has sent shockwaves through the country.

In a live Instagram video on Thursday night, the celebrity, also known as Moozli, is seen talking about her plans for her record label for 2019, while driving, when the sound of tyres screeching can be heard and a cracked windscreen is seen before the video cuts.

The Road Traffic Management Corporation (RTMC) distanced itself from the campaign, saying they did not commission any artist to do a road safety campaign.

On Friday afternoon - after much speculation and questioning on social media - the Drive Dry campaign revealed on their Twitter account that they had partnered with Volkswagen and Mabena to raise awareness around road safety.

"We partnered with @VolkswagenSA & @NoMoozlie to make a change in 2019. We don’t want to see another year where thousands of lives are lost on our roads because of drinking & driving. Take the pledge & make the change to #VWDriveDry," read the post.

Drive Dry shared a video of the making of the campaign, with the star urging drivers to pledge to be responsible on the road.

"Drinking and driving causes thousands of deaths on our roads every single year. I got to see the impact on those left behind but others don't," Mabena said.

There has been a lot of unhappiness on social media, with many expressing their disgust at the video, saying it irresponsible and triggering to viewers who have been through similar trauma.