WATCH: "Fireball" fires #ProteaFire to ICC World Twenty20

With T20 cricket all about excitement, fun, energy and entertainment, CSA's video content production agency T+W presented a concept for the Proteas' World T20 campaign that included all these elements in the form of a music video.

The song was an easy choice, Fireball by the world famous, Pitbull. 

It resonated with the team because Fireball had a tie-in with the #ProteaFire culture that the team developed in 2012 and that culture had been shared with fans over the past 24 months. With lyrics like "I'm on Fire", "Born in a flame", "The best you ever had" and especially "Bringing it back", the song was the perfect choice for the ICC World T20 campaign.  

The Proteas were involved in the creative process from the very beginning, and it was decided that as well as a studio shoot where they got to play out their rockstar fantasies, the music video needed to include South African fans, the people they play for. 

As part of the campaign, Protea supporters have the opportunity to send their messages of support and good luck to be seen by the team at the ICC World T20 in their hotel Team Room by simply using the hashtag #ProteaFire on Twitter and Instagram or Facebook. Only public posts on Instagram will be displayed on their screen. 

Once the social media post is published, fans can log onto http://cricket.co.za/add-your-voice to see the messages of support from all other Protea supporters as well as search for their own messages on the team's inspirational wall. The Proteas will also have access to this Social Media Wall at their hotel's team room.

(Photo: Youtube)