Jacaranda FM to host exclusive Laureus World Sports Awards live stream
Jacaranda FM is the official digital broadcast partner for the 2020 Laureus World Sports Awards.
In an exclusive deal brokered by Expedite, all press conferences, individual interviews, and red-carpet proceedings will be streamed live on jacarandafm.com.
The station’s website will host the only live stream available for the ceremony.
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The Laureus World Sports Awards, which is celebrating its 20th anniversary, will take place in Berlin, Germany on Monday, February 17.
Jacaranda FM will deliver a live product, as well as audio and video on demand content via the ‘Pitchside@Laureus’ platform on its website.
The platform will feature interviews with academy members, ambassadors, and celebrities.
Dubbed the sporting world’s version of the Oscars, this year’s awards show will see the likes of Sharon Stone, Arsène Wenger, Sean Fitzpatrick, and 2020 nominees, including Lewis Hamilton, making appearances.
The Laureus World Sports Awards’ partnership with Jacaranda FM and Expedite, which are both part of the Kagiso Media stable, is a world first.
Expedite MD Kevin Fine says the partnership will help ensure sports fans around the world are able to listen to and watch the biggest night in sport.
“It’s an occasion that everybody wants access to, so the live stream as well as the audio and video on demand will bring the world closer to the action and the thoughts of the globe’s biggest sport stars,” he said.
Jacaranda FM Programme Manager Hennie Myburgh added: “As Jacaranda FM continues to lead in the broadcasting as well as the digital content space, this not only allows audiences exclusive access to the 2020 Laureus Sports Awards, but also provides a platform for Laureus to share their successes and their message that ‘Sport has the power to change the world’.”
A live audio and visual station is being set up at the Laureus Awards media headquarters in Berlin to bring the world the entire weekend’s activities.
‘Pitchside@Laureus’ will be available on jacarandafm.com from 1pm on Sunday, 9am on Monday, and 5pm on Monday evening - live from the red carpet.