National brand Chiefs take to CT ?
In recent years, Amakhosi have used the Peter Mokaba Stadium in Polokwane as an alternative home venue.
This season, however, Chiefs hope to host Bidvest Wits on December 19, Platinum Stars on January 24 and SuperSport United on February 20 at the iconic Cape Town Stadium pending final approval by the City of Cape Town Council.
“Kaizer Chiefs is a major brand with a countrywide fanatical following,” says the club’s marketing director Jessica Motaung.
“We were born in Phefeni and therefore Johannesburg is our first home, but South Africa is a big country and there is forever a huge demand from our supporters in other provinces to come and play in their neck of the woods.”
The plan forms part of the club’s strategy to bring the team closer to its loyal supporters and to grow its national fan base.
“We are reaching out to our supporters,” adds Motaung.
“We have a big and loyal following in Cape Town and the Western Cape in general, and hope we will be able to answer the multitude of Amakhosi’s faithful Capetonians’ calls and play a few of our home games in the Mother City. This was in the past also an underlying reason for our decision to play numerous games in Polokwane, as well as in other parts of the country over the past few years.
“We would like to extend a word of gratitude to the Executive Mayor of Cape Town, Patricia de Lille and the events committee of the City of Cape Town for their support in facilitating this opportunity. We eagerly await the outcome of the Council process. If these matches in Cape Town are approved, we urge our fans in the Western Cape to turn out in numbers, to drive our team to excel and take advantage of this unique opportunity to be a part of a genuine Kaizer Chiefs home crowd.”
Jacasport