Instagramability is Mmasea's new favourite holiday planning trick
The most 2017 thing just happened and it's all thanks to our favourite social media app.
From dinner plates to favourite destinations, thanks to millennials we can now plan our perfect holidays based on 'Instagramability.'
A recent study showed that 40.1% of millennials choose their holiday destinations based purely on whether the location is picturesque enough for their Instagram. Proving just how much emphasis young adult's are putting on how their lives appear online.
In the same breath, this is not such a bad thing because let's face it...if a place looks cool, it probably is.
Do you agree? Is this the new way to pick and choose the perfect holiday destination?