Podcast strategist Jon Savage unpacks the future of audio

Podcasts are currently becoming more popular around the world. 

In 2020, Prince Harry, and his wife, the Duchess of Sussex, Meghan Markle signed a deal with Spotify to produce podcasts that tell "uplifting and entertaining stories".

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So, if royals are investing and taking part in podcasts, you know it is a big deal. 

But what does the podcast space look like in South Africa? 

Content and podcast strategist, Jon Savage, packed the podcast industry of the country. 

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Savage believes that podcasts have become popular over the last year, however, there is still room for growth, especially in South Africa.  

Savage also believes that MacG is the "podfather" in South Africa. 

"MacG's podcast is starting to see a million people an episode, which is insane."

Jon Savage sat down with Rian van Heerden to talk about the podcast industry - and how it is still trying to figure itself out. 

Tune in to the 'Scenic Drive with Rian', weekdays from 16:00-19:00. Stream the show live here or download our mobile app here.

Image Credit: Supplied