Unilever will stop calling certain hair and skin types "normal"

Unilever will stop calling certain hair and skin types "normal"

Unilever the owner of Dove, Axe and Vaseline will remove "normal" from hair and beauty products.

Shampoo Salon

On Tuesday, one of the biggest retail suppliers Unilever announced that they will no longer use the word "normal" on hair and beauty products. 

The company says the move "comes as global research into people's experiences of the beauty industry reveals that using 'normal' to describe hair or skin makes most people feel excluded."

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"With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people's lives," Sunny Jain, Unilever's president of beauty and personal care, said in the company's statement.

"We know that removing 'normal' from our products and packaging will not fix the problem alone, but it is an important step forward."

In 2020, an advert by Clicks in South Africa landed them and TRESemmé in hot water after "racist" hair adverts.

Pictures of African hair were labelled "frizzy and dull", "dry and damaged" in the online advert.

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