Cristiano Ronaldo strips down for his new ad

Okay, everyone, take a deep breath!

These new unretouched photos of Cristiano Ronaldo may cause heart palpitations, so we want to make sure you're aware of that before you stare at them for too long!

The idea for the shoot was to give us an idea of how comfortable the new underwear is.

The 30 year old Ronaldo had this to say:
"The new campaign is all about body movement. The product features the lightest and most comfortable materials and has a great fit, no matter how your body moves, so we really wanted to bring this to life. The way the product looks is key, but how it fits is equally important."

 

All we have to say is YUMMY!