"People still have pre-conceived ideas as to who women should be" - Lundi Khoisan
Updated | By Kriya Gangiah
Challenge the “norm”. Be a woman with a voice and never let anyone tell you cannot do something.

Lundi is from a small town in the Boland, where woman feel obliged to start a family early.
Her parents got divorcing when she was 16,which made her understand that not everyone has to follow the norms of society.
"My father wanted me to work at the factory at which he worked, to which I rebelled and studied Drama on a partial bursary at the University of Stellenbosch. Here I completed my BDram Hons Degree. I went on to win a role as radio actress at the Afrikaans public broadcaster, then moved up to Johannesburg for an internship & was discovered by Jacaranda FM through a talent competition."
A photo posted by Lundi Khoisan (@lundi_khoisan) on
She made it her goal to empower herself as a woman, through education. During her time in Johannesburg, she completed her studies in Sales & Marketing (WITS Radio Academy), as well as Media Management (AAA School of Advertising) and she is currently completing her Brand Management qualification at VEGA.
Being a proud woman, Lundi knows she has never been seen as a very feminine female.
"I find that people still have pre-conceived ideas as to who women should be & how we should present ourselves."
An equal mentality, strong sense of self and resistance to fitting in a specific box/image, sometimes limit career opportunities. She stays positive that one day a stronger focus will be put on individual character and that people will stop being threatened by strong female figures.
A photo posted by Lundi Khoisan (@lundi_khoisan) on
Lundi thinks a strong focus has been put into incorporating females in leading broadcasting positions. One still hears comments such as “female voices are irritating” etc. The responsibility not only lies with society changing their perceptions of females in broadcasting, but the responsibility also lies with female broadcasters, to get society to see the quality of work we are able to deliver. That way, we can build society’s trust in the female working force in the long run.
"Women who are strong leaders are seen as difficult females, where they are actually just competing on the exact same level as their male counter parts. I also experience that there are still some women who feel the need to use their sexuality to achieve in life. We need to change these perceptions and ways of doing."
At some stage Lundi feels we should get to a point where men & women are inseparable in stature. She does however feel more should be done during women’s month and the rest of the year, to raise awareness and come up with solutions with regards to violence against women.
A photo posted by Lundi Khoisan (@lundi_khoisan) on
"Undoubtedly my Mother is my greatest influence – Mamma Khoi (Venetia Cavernelis). She is the strongest woman, who has taught me, through example, to never be intimidated or stand back for anything or anyone. She has raised me into a very strong woman."
"My message this Women's day is, we are good enough. We are smart enough. We are not just our anatomy and society’s view of femininity. Be who you are, always; and stand firm in owning what you stand for. I stand for love – without discrimination & limitations – let what you stand for have a positive impact on the world and how people perceive the power of women and humanity, as a whole. No matter how hard people try to knock you down, no one can ever take your sense of self and belief away from you. Be strong."
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