Fans react to Lorde's climate-conscious 'Fallen Fruit' music video

Fans react to Lorde's climate-conscious 'Fallen Fruit' music video

Lorde is sending a strong message about respecting the environment in the video for her latest single, 'Fallen Fruit'. 

Lorde 'Fallen Fruit' music video
Lorde in a scene from her 'Fallen Fruit' music video/ YouTube (Lorde)

Lorde's fans are calling her new music video "visually stunning and disturbing".  The 24-year-old released the video for 'Fallen Fruit' this week. The song is the fifth single off her album, 'Solar Power'. 

In keeping with the climate-conscious theme of the album, the video highlights what could happen to nature if humans continue to disrespect the environment. 

The beach featured in the video is the same one from her 'Solar Power' music video. The only difference is things are no longer as idyllic. 

"In the ‘Solar Power’ video, you were introduced to the island as a lush paradise — glistening water, blue skies, not a grain of sand out of place…" Lorde says

She adds: "Cut to: humans doing as they do, getting greedy, treating the land with disrespect and stripping it of its beauty. There’ll always [be] another pristine place to start again, right? The fishing boats are busted up and overturned. All that’s left of the peaches are their pits. Amid all that, my character makes a choice.”

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Lorde will be releasing a deluxe version of her 'Solar Power' album, on Friday.  The tracklist will include two bonus songs, 'Hold No Grudge' and 'Helen of Troy'.

The 'Royals' hitmaker continues to set the charts on fire with her new songs. 'Mood Ring' is currently at number four on the East Coast Radio Top 40.

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