De Lille confident Google deal will boost SA tourism

De Lille confident Google deal will boost SA tourism

Tourism Minister Patricia de ‌Lille hopes the department's deal with Google will be a boon for tourism.

Tourism Minister Patricia de Lille Tottenham Hotspur

De Lille on Monday signed a letter of agreement with Google SA in Cape Town.

The department says the aim of the collaboration is to utilise the company's technology expertise to enhance tourism experiences and sustainability.

De Lille says it's part of their mission to grow South African tourism to its full potential.

"Through the collaboration with the minister, Google can provide us with insight into the global travel trends which we currently don't have. The information can then guide the department and the SAT on how to formulate strategies to target the specific markets and also tailor our visitor experience expectations so that they will know beforehand."   

Google SA Country Director Alistair Mokoena says they are looking forward to rolling out various programmes that will fast-track digital transformation in the sector.

"We are here to partner, to ensure that the reality of technology in accelerating economic growth is important. I think also with Google arts and culture, to ensure that we celebrate our cultural heritage, to ensure that we showcase that which defines us as South African, and we are able to do that.

"And really, we are starting to digitise some of the art effects and culture art effects. We have been working with quite a few museums in Durban."  


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