Doll reportedly aims to teach girls to look perfect
The Fail Fix dolls sparked outrage on social media following concern by parents about the messaging behind the toys.
The Fail Fix dolls have been criticised by onlookers and users who claim the toys could be sending a harmful message to young girls.
The toys aims to get children to fix a doll's smudged make-up and get them ready for the day.
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Parents are fuming and believe the messaging behind the toy is damaging.
A Fail Fix doll comes with a removable "failed face" and encourages young girls to "take over the makeover" to "help to fix the beauty fail" on the doll's face.
"I came across this in Sainsbury's in Oxford Heyford Hill store and it stopped me in my tracks. There are so many layers of wrong in the messaging here," a social media users wrote.
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The post continues to share disbelief that the supermarket would sell the product which is "so blind to the concerns of many parents. This product sends an abominable message".
“I came across this in Sainsbury's in Oxford Heyford Hill & it stopped me in my tracks. There are so many layers of wrong in the messaging here. I find it staggering that a brand such as Sainsbury's could stock a product so blind to the concerns of many parents” Thanks TS via FB pic.twitter.com/ZLahDbumxA
— Let Toys Be Toys (@LetToysBeToys) March 30, 2021
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Image Credit: Twitter