Model Aitana López makes R200,000 a month... but she’s not real

Model Aitana López makes R200,000 a month... but she’s not real

Aitana López is a Spanish influencer who rakes in more than R200,000 a month - but she’s not even real… or is she?

Model Aitana López
Instagram/ Screenshot

Aitana López has taken the influencer and modelling industries by storm with her over 170,000 followers on Instagram. 

The Daily Mail reports that the 25-year-old reportedly secured advertising deals worth more than $1,000 per Instagram post.

There is a catch, though: López is an entirely AI-generated model. 

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On her Instagram, López can be seen in outfits from Guess, Brandy Melville, and Victoria's Secret; she even tagged haircare brand Olaplex for her not-real hair.

Model Aitana López hair model
Instagram/ Screenshot

She is a creation by the AI modelling agency, The Clueless

"The Clueless is an AI modelling agency that carefully curates thoughtful, long-lasting models that beautifully represent diverse personalities, taking the virtual world by storm with their authentic charm and lasting impact." 

Rubén Cruz, The Clueless founder, said the agency created Aitana to overcome the obstacle of human talent. 

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"We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control."

"Often it was the fault of the influencer or model and not due to design issues," Cruz told Euronews.

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Image Credit: Instagram/ Screenshot


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