Transgender media mogul first woman to own Miss Universe pageant

Transgender media mogul first woman to own Miss Universe pageant

Thai media mogul Anne Jakapong Jakrajutatip bought the company that runs Miss Universe pageants for $20-million. Former US president Donald Trump previously owned the pageant.

Anne Jakapong Jakrajutatip Miss Universe
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A Thai media mogul and transgender rights campaigner has bought the firm that runs Miss Universe pageants for $20-million, according to a company announcement.

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Former US president Donald Trump previously owned the pageant.

Anne Jakapong Jakrajutatip, who also hosts the local edition of 'Project Runway', becomes the first woman to own the beauty pageant organisation outright, according to an announcement on Wednesday by the JKN Global Group, of which she is chief executive.

For much of its 70-year history, the pageant has been criticised as buttressing outmoded ideas of femininity.

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Jakapong said in a statement that the acquisition was an opportunity to "evolve the brand", while telling reporters she hoped it would boost Thailand's image abroad.

"I hope that this will serve as soft power for Thailand and bring more tourists to our country," she said in Bangkok.

In a Facebook post, Jakapong thanked fans of the pageant for their love and support.

"We seek not only to continue its legacy of providing a platform to passionate individuals from diverse backgrounds, cultures, and traditions but also to evolve the brand for the next generation," she said in a statement.

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Miss Universe Organisation chief executive Amy Emmerich and president Paula Shugart will stay on in their roles.

The next Miss Universe pageant is scheduled for the US city of New Orleans next January.

The contest is broadcast in 165 countries.

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