It might be the end of the road for Tupperware
Updated | By Etienne Bruwer
After 77 years, we might have to say goodbye to this iconic household staple.
![Tupperware](https://turntable.kagiso.io/images/Screenshot_2023-04-14_at_06.57.12.width-800.png)
Surely we all remember those trademark plastic food storage containers that were used to store almost everything in the house!
Tupperware has been a staple in households all over the world for 77 years, but due to its “poor financial position”, this might come to an end very soon.
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According to BBC News, the company has been trying to position itself to a younger audience but has failed to do so.
"Tupperware is being hit by a number of forces, including a sharp decline in the number of sellers, a consumer pullback on home products, and a brand that still does not fully connect with younger consumers," said Neil Saunders of GlobalData.
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"The company used to be a hotbed of innovation with problem-solving kitchen gadgets, but it has really lost its edge."
When the market opened on Monday following its April 7 disclosure, shares of the company plunged 50 per cent and lingered at a depressed level in successive days.
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The firm dates back to 1946, when chemist Earl Tupper "had a spark of inspiration while creating moulds at a plastics factory shortly after the Great Depression," according to Tupperware's website.
During the 1950s and 1960s, Tupperware became popular across the world when people held the all-too-famous "Tupperware parties" in their homes to sell plastic containers for food storage.
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