Armand Joubert and Yahto Kraft join forces for powerful collaboration

Armand Joubert and Yahto Kraft join forces for powerful collaboration

What do you get when two of South Africa’s very own queer personalities come together for collaboration? A powerhouse duo, ready to take the world by storm!

Armand Joubert and Yahto Kraft

Yahto Kraft is known best for his star turn on season 3 of 'The Voice SA'. South Africans fell in love with the gifted singer and his unique sense of style after the first airing of his rendition of 'Never Enough' from 'The Greatest Showman'. With more than 12 years of experience in the performing arts, Yahto has proven that he is a true artist in his own right.

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But that’s not all, Yahto has released his critically acclaimed debut single, 'Ugly' in early 2020, which catapulted him into a league of his own, followed closely by his 2nd and most recent releases; 'Washed Away' and 'Over Thinking'.

Armand Joubert is no stranger to the SA music scene. With more than 5 number 1 radio hits like; 'Sun Back', 'So Gone', 'Wish You Well', 'Free Me' and 'Should I'. 

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'Cry' is no exception to the immense catalogue of this rising star. From his energetic live performances to his earth-shattering television appearances on shows like 'Dancing with The Stars' and 'The Voice' Season 2 to his critically acclaimed sophomore album 'Flamboyant, this versatile performer cemented himself in the SA & international music scene. 

"In the process of creating 'Cry', I was reminded that it is okay to feel low and to be in touch with your vulnerability. I suppressed my anger for too long towards people that hurt me and this song allowed the wall that I built to be broken. It’s okay to Cry even though you don’t wanna,"Joubert.

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'Cry' is an anthem to the brokenhearted, yet a reminder to take no prisoners. From the brilliance of the lyricism, the sonic drive of the production, to the intricacies of the soothing harmonies and vocal prowess of these two impeccable vocalists. It is promised for 'Cry' to speak to the souls from all walks of life.

Image Credit: Supplied

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