Keeping things professional and classy is important to Diaan Daniels

Keeping things professional and classy is important to Diaan Daniels

Keeping things professional and classy is important to designer Diaan Daniels, and he doesn’t entertain any sort of bridezilla outbursts on his show, 'Die Bruid-Boetiek'.

Diaan Daniels
Jacaranda FM

“I don’t just do weddings, it doesn’t just end with the bride,” says designer Diaan Daniels. 

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“We show the viewers my custom side - the mother of the bride, the mother of the groom, matric dresses, evening gowns. For the men, there is the couture side, bespoke suits and we’re starting an African couture collection. So it's an array of things we do, not just the one aspect of the wedding dresses.”

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Keeping things professional and classy is important to Daniels, and he doesn’t entertain any sort of bridezilla outbursts. 

“Not on this show,” he says firmly. 

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“And if it happens at my business, I do not tolerate it either. I nip it in the bud. Everyone should be happy, and it should be a happy experience for all. Maybe I’m lucky to just get nice brides. We’re grown-ups. I want clients to walk out feeling 100% happy.”

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But sometimes there are dramatic moments in the show. “The bride brings her friends and I’ll get WhatsApps from the mother asking ‘what about this?’ and ‘what about that?’ because the client can’t see the finished product yet. It’s emotional. The drama is usually about something else, not the dress. Maybe the flowers or the photographer or the mother-in-law to be. And we must deal with it all,” adds the designer. 

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Image Credit: Jacaranda FM

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