Bra company CEO makes men experience having ‘breasts’

But what happens when the person making the bras does not take into consideration those two factors, simply because they are male and do not know how it feels to have breasts?

Also read: These men wore high heels for an entire working day

Sometimes that could lead to a lack of compassion and not really making the right product. For PrimaDonna CEO Ignace Van Doorselaere, though, it is mandatory that his employees experience what it feels like to have ‘breasts’, Mirror reported.

 
Van Doorselaere made all his male employees wear ‘breasts’ in the form of a pair of weights. As expected, the men reportedly soon complained of backache and shoulder pain, realising just how important a comfortable bra is. See how the whole experience turned out in the below video.