How social media can cost you millions – think Spur
The Spur fight which went viral on social media and what followed has cost the franchise millions!
We all remember the horrific incident.
Two parents going head-to-head at a Spur in Johannesburg.
The altercation between a black woman and white man, which resulted in the latter being banned from Spur stores nationwide, has since led to a mass boycott.
The boycott Spur campaign grew momentum on social media, with no signs of it letting up - with some saying the ban was unfair.
Spur's share price has also dropped.
There are several Facebook pages and groups calling for a boycott of the restaurant.
Right-wing Front Nasionaal has reportedly claimed responsibility for orchestrating the boycott.
Here's what social media has to say.
If only people boycotted the government in the same way they boycott Spur ??
— Roman Cabanac (@RomanCabanac) May 18, 2017
@MaS1banda Spur don't even grasp that they've been offering racists a safe haven
— Victor Dlamini (@victordlamini) May 18, 2017
The cherry on top is the reporter saying Spur "is losing tens of millions of rands due to this right-wing protest" ?????? Only in SawtAfrika ??
— TheEMILYEP (@ZanoUrban) May 18, 2017
haven't been to Spur since that incident, how do they know its only racists boycotting it...in fact black people should boycott Spur serious https://t.co/iaq3OYYwMJ
— #Outside Commissar (@S_iphoSihle) May 18, 2017
Goeie nuus! Spur at Nigel has closed down due to boycott! Brong it on! @Spurrestaurant
— Nigel Olifaunt (@GautengNigel) May 7, 2017
@Von_WR @SpurRestaurant Ek het beter eetplekke gevind. Sal nie weer my voete in Spur sit nie.
— White Land (@WitGrond) May 18, 2017