VIDEO: Interactive billboard in Johannesburg leaves shoppers in shock!
Updated | By The Drive with Rob and Roz
The year is 2023 and billboards can now deliver food...
Food delivery has forever changed the way humans consume food.
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While food delivery services, whether it be take-aways or groceries, are relatively recent innovations, you would struggle to think of a time before them.
These days, it's almost too easy just to order something as soon as you begin to feel hungry.
And just when you thought you'd seen it all, Stork has decided to take it to the next level.
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Shoppers who were busy enjoying a normal day at the Mall of Africa were shocked and surprised to find an unassuming billboard interacting with the people in the area.
The billboard would point to certain shoppers, mentioning the clothes they were wearing and other details about them.
This was all a part of the iconic SA brand wanting to deliver a unique interactive food experience to the people.
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The shoppers were randomly called upon and got the option to choose from three delicious dishes that emphasised the "Wholesome Country Goodness" that Stork promises to deliver.
Watch the video to see what happened next:
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That definitely isn't something you see every day!
Social media users and those who got the opportunity to interact with the billboard all agreed that this was a campaign that was interesting, fun, and well-executed.
We leveraged a unique media opportunity to bring the country to the city.- Wandile Ngubane (Assistant brand manger)
So keep an eye out, who knows where you might get your next food delivery from!
Tune in to 'The Drive with Rob & Roz', on weekdays from 16:00 - 19:00. Stream the show live here or download our mobile app here.
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Main image courtesy of Stork South Africa/YouTubeMore on Jacaranda FM
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